MEGANSOFFER.COM

BRAND STRATEGY

BRAND STRATEGY

BRAND STRATEGY

Conduct research (primary and secondary).
Stay up-to-date on consumer research and market trends.
Identify insights, challenges, and key market opportunities.
Develop brand architecture, positioning, and strategy.
Write compelling brand stories.
Brief, collaborate with, and oversee creative teams.
Excellent communication skills, both verbal and written.
Analytical and problem-solving mindset.

COMMUNICATIONS

BRAND STRATEGY

BRAND STRATEGY

Develop and implement a communications strategy that builds and maintains a positive corporate brand.
Oversee corporate communications and branding across various digital and print platforms such as LinkedIn, Twitter, Facebook, and industry magazines.
Develop a PR strategy that reinforces the brand voice and effectively conveys internal and external messages.
Manage media relations.

PARTNERSHIPS

BRAND STRATEGY

CONTENT STRATEGY

Conduct research to scope out potential partners, and determine whether or not they can support the business and brand strategy.
Deliver insights and support stakeholders in making critical strategic partnership decisions.
Create and present pitch decks for prospective partners and other stakeholders.

CONTENT STRATEGY

CONTENT STRATEGY

CONTENT STRATEGY

Establish and expand new product offerings across marketing touchpoints.
Able to seamlessly toggle between writer, creative problem solver, and user advocate.
Create best-in-class, cohesive content across all channels.
Copywriting (e.g, press releases, press kits, newsletters, and other related marketing materials).
Write consumer marketing copy that delivers results.
Strengthen the company's voice.

DESIGN

CONTENT STRATEGY

PHOTOGRAPHY

Define requirements, visualize and create graphics including illustrations, logos, layouts, and photos.
Experienced in using design software and technologies (e.g, Figma, InDesign, Illustrator, Photoshop).
Execute on creative that is visually appealing and on-brand, and that inspires the target audience to take action.
Work methodically and meet deadlines.

PHOTOGRAPHY

CONTENT STRATEGY

PHOTOGRAPHY

Execute well-planned, creatively exceptional and on-time projects
Shoot high-quality images that are properly exposed, color consistent, and in accordance with brand guidelines
Experienced with hiring and managing talent for commercial and e-commerce projects.
Knowledgeable about what types of imagery performs well across various applications (e.g, social media, websites, email marketing, print collateral, PowerPoint presentations).