Launched the company's first official rebrand in over 30 years, which paid tribute to the legacy while also supporting the company’s continued growth and evolution to focus on being one of the top Google Cloud services partner globally.
Conducted market research to help this startup establish itself as a leader in light-based technology solutions. Created the brand guidelines and messaging approach to both educate and entertain the various target markets that we we wanted to reach.
Created a brand with my dogs and made calendars with my photography. Proceeds from each calendar sold were donated to nonprofits.
Was the primary point of contact for PR opportunities and speaking engagements.
Leveraged media relationships to help promote the launch of the company's new products.
Gained traction with major media outlets and contributed to tourism campaigns.
Leading with education allowed us to break through the noise and become a reputable wellness and performance technology brand.
Entering a strategic partnership helped us reach our key stakeholders, improve brand recognition, and drive more sales.
What started out as a hobby turned into a passion project that reached thousands of people across the globe.
Traveled the world interviewing and photographing the people using our products to carry out their missions.
Coordinated product and lifestyle photoshoots with the Product team. Photos were used in social and email marketing and on the website.
For several years, my dogs and I traveled cross country. We worked with several outdoor lifestyle and pet brands in paid partnerships.